Wells Fargo, Finance of America, Incenter name new leaders

National mortgage lender Finance of America announced the addition of Jason Rudman to its executive team. Rudman steps in as chief customer officer, a newly created role at the Irving, Texas-based company. He will be in charge of developing client relationship strategies designed to retain customers, aligning Finance of America’s sales, operations and support efforts. He will also work to further develop the company’s digital presence.

“With the customer at the center of our expansive and growing lending universe, we aim to be their trusted partner throughout their lifelong financial journey,” said CEO Patricia Cook. “To that end, we are committed to taking more deliberate steps to ensure they can seamlessly navigate our numerous offerings and end-to-end solutions designed to help them achieve their individual financial goals at various stages of life – whether through a mortgage, a refinance, a reverse, home improvement financing, a student loan or other specialty lending solutions.”

Before joining Finance of America, Rudman held the title of general manager, head of deposits and retail payments at USAA, where he was responsible for product strategy, customer experience and risk management for checking, debit and fee income services. He also held product development and leadership roles with KeyBank and American Express.

Earlier in February, Cook announced her retirement from Finance of America, where she has served as CEO since March 2020. She joined the company as senior managing director in 2016 and was promoted to president in 2017. Cook will remain as CEO until a successor is named.