Track 1: Role of originations vs. servicing in lifetime customer engagement
![](https://www.propertyloans.biz/wp-content/uploads/2022/10/track-1-role-of-originations-vs-servicing-in-lifetime-customer-engagement.jpg)
You must engage origination customers differently than servicing customers, but successful engagement in servicing also leads to new originations, which must be seamless. This session covers how customer engagement comes together across the customer’s lifetime, and how you keep your customers ready for any life event or financial need they have.
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