Tiktok and mortgage: how to leverage leads from social media

Those wishing to establish brand awareness with the younger generation of would-be homebuyers can’t afford to sleep on TikTok. As a means of establishing trust and educating younger users, the social media platform has the potential to generate hundreds of new relationships with every video posted. But starting that engagement is only the first step.

In order to leverage new relationships built from a presence on the platform, lenders must build systems that allow their loan officer-content creators to engage with every comment, respond to every inquiry and organize that information for the lender’s records. That’s no easy task in this wild west of marketing: launching social media campaigns without a plan to handle engagement can backfire spectacularly with negative attention.

Check out our discussion with NFM Lending’s Chief Business Development Officer Greg Sher, who leads the company’s Influencer Division. He covers how to get started on TikTok, how to build the automation around the lead flow, how to close loans in every state from this vertical, and he’ll share some data behind who is responding on the platform. It’s a can’t-miss conversation about the bleeding edge of lead gen innovation.