Product showcase: GPARENCY’s commercial mortgage membership platform

“We have an annual subscription that gives a lot of benefits and perks and information to the [general partner/real estate owner client] – all the intel they would need to do loans and have acquisition access,” Zlotowitz said.

GPARENCY has been steadily ramping up its capabilities. In May, for example, the company launched a match-to-lender software product designed to give commercial real estate borrowers the ability to search by loan and property type to access every single loan lender in their state, free of charge. Earlier in June, GPARENCY launched a database of more than 500 market and off-market commercial property listings exclusive to active buyers. Designed to help general partners find the most relevant deals on the market, all listings are 100% confirmed and regularly updated with the latest information.

Slow and steady tech adoption

There is a three-year plan to enhance and further build up GPARENCY’s platform. Elements to come include developing a comp database for the platform, which will also rely on machine learning and artificial intelligence to scan the rent rolls and recommend which lenders to go to.

In real estate language, a rent roll reflects the income potential of a rental property. Landlords and property managers use them for daily management of properties to help analyze anticipated rental income and actual rental income collected, among other purposes.

“We’re starting first with the needs of the client… on the front end, [considering] how do we bring everything that’s fragmented in the industry to one dashboard for the client and then drilling all the way down to the artificial intelligence,” Zlotowitcz said.