Millennials need more human homebuying help: New American CEO

“We want to stay relevant and that requires that you invest in your technologies,” Arvielo said. “We’ve been developing our own tech for the 20 years that we’ve been in business.”

New American’s technology focus involves three areas. The company maintains a proprietary CRM system that handles origination, accounting and deal flow from various vendors the company acquires leads from.

It also relies on what Arvielo describes as “real estate partner technology,” as well as mobile apps for loan officers so they can be effective on the go. In addition, New America developed a consumer app that lets a customer come in and fill out an “intelligent application” that grows as he or she answer questions, similar to processes at Rocket Mortgage and elsewhere.

New American is now working on improving and updating each leg of technology, so they work more synergistically together.

“We feel like real estate isn’t disrupting, it’s evolving, and you and the consumer just demand a different experience,” Arvielo said. “That will only grow in the future. We all have to bring to bear our various tech, to be a little more cohesive with them so we can create an ecosystem from solicitation to origination and procurement of the loan and then servicing the loan at the end.”