loanDepot names new EVP of marketing and analytics

loanDepot has announced the appointment of Min Kim (pictured) to executive vice president of marketing and analytics.

In a statement, loanDepot said Kim, who joined the company as director of risk monitoring and reporting nearly a decade ago, had been a key driver of its direct lending marketing organization.

In his new role, Kim will head the retail lender’s performance marketing, marketing analytics and business intelligence operations to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating campaigns.