LA private money lender rebrands as Patch Lending

Patch of Land, a Los Angeles-based private money lender for real estate investors, has announced that it has rebranded to Patch Lending. The company’s chief marketing and technology officer, Robert Greenberg, said the rebrand aligns with Patch’s strategic shift to focus exclusively on lending.

“We are delighted to announce our recent rebranding to Patch Lending,” Greenberg said. “This shift reflects our full commitment to lending the capital our customers need to grow. We’re excited to enter this new chapter for our business, focusing on what we do best.”

Founded in 2013, Patch Lending was one of the first digital platforms designed for ordinary Americans who want to invest in real estate. The company offers a wide variety of loans, including fix & flip, single-family bridge loans, multifamily bridge loans, long-term rental loans, and ground-up construction loans.