Is this the easiest way to attract new clients?

It’s life in the digital world that has brought such options to the fore. An untold number of pundits have noted the technology push was furthered during the height of the pandemic that triggered physical distancing provisions to tame the scourge. While we’re not out of the COVID woods quite yet, manifestations of that technology continue to sprout up – and not just in the banking industry.

“Consumers are doing more digitally than ever before – from shopping, doctors’ appointments, banking, and even buying a home completely online,” Gidwaney noted. “The homebuying process can be complex, but technology can help people get one step closer to achieving their homeownership goals. Technologies that allow customers to access the information and resources they need to successfully apply for a mortgage are critical. Chase MyHome helps address the growing consumer demand for digital home lending solutions.”

While Chase is a household name, lesser-known firms are getting into the virtual act in a quest to lure clients. Upstart Welcome Homes recently told MPA of its quest to revolutionize the homebuilding process – beginning in the tri-state area comprising New York, New Jersey and Connecticut to start. Would-be homeowners are able to utilize the company’s platform to customize their dream homes – the company boasts of having pre-approved properties in the tri-state area with additional areas available soon.

Part of the revolution is based on the short time it takes the company to actually build its homes and the pre-cleared nature of the land on which customers are able to build, Benjie Burford, vice president of sales at Welcome Homes, told MPA. “Custom homes are out of the reach of most people,” he said. “They’re very expensive to do. You have to make a lot of sunk cost investment upfront on design and engineering review of land and, quite frankly, sometimes that goes nowhere. You can spend $10,000, $15,000 evaluating a piece of land and find out you can’t build a house on top of it. So, we’ve removed that uncertainty.”