Homeownership company Ribbon expands into Kentucky

Tech-focused homeownership company Ribbon has announced its expansion into Kentucky, partnering with a Louisville-based independent brokerage to bring its innovative all-cash offer program to a new market.

“Buyers in the market are swimming against a current of fluctuating costs, rising rates, and low inventory,” said Ribbon CEO and co-founder Shaival Shah. “At Ribbon, we advocate for everyday people who want to own a home – not investors. We’re leveling the playing field by equipping buyers with the most powerful offer in real estate and working directly with their agent and loan officer of choice. Further, sellers can feel confident that their deal will close, so they can move on to the next chapter.”

Ribbon’s Kentucky partner Finish Line Realty will have its agents utilize RibbonCash Offers to ensure that clients are able to achieve homeownership in a competitive setting, considering that houses in Louisville typically sit in the market for only 15 days.