GPARENCY founder reveals how he stays ahead of the curve

The commercial real estate landscape, like any cyclical industries, pushes brokers to plan far ahead and position themselves for the future. Ira Zlotowitz, founder and CEO of GPARANCY, believes the way leaders respond determines winners and losers for the years to come.

In the latest edition of MPA Talk, Zlotowitz shared how the rapidly changing nature of the commercial sector became the guiding principle behind his decision to leave Eastern Union, a commercial real estate brokerage he co-founded 20 years ago.

“I started realizing that technology will one day affect the commercial real estate space,” he told MPA. “I realized that, unlike other industries that totally replaced people, I think it was a hybrid, half-human half-machine, some percent of human-machine and better tools for those humans. I think technology doesn’t replace people. People using technology replace other people. And so, over the years, I’ve always tried to be ahead of the curve using the latest technology and data points to grow the business.”