Finance of America merges reverse mortgage brands

“This
is
another
key
moment
in
our
evolution
and
the
result
of
ongoing
collaboration
among
our
teams
to
optimize
our
operational
platform,”
Sieffert
said
in
a

Press
release.
“We
see
this
as
the
precursor
to
our
plan
to
break
the

reverse
mortgage
adoption
barrier
and
make
home
equity
a
core
component
of
a
modern
retirement.”

Finance
of
America
chief
marketing
officer
Chris
Moschner
believes
this
rebranding
will
yield
greater
marketing
efficiency
and
a
more
powerful
market
presence.

“Focusing
our
resources
on
a
single
Finance
of
America
brand
increases
our
marketing
efficacy
and
enables
us
to
create
a
recognizable
and
powerful
brand
in
the
market,”
said
Moschner.
“We
are
preparing
for
an
exciting
path
forward
over
the
months
and
years
ahead,
and
this
is
a
necessary
first
step
on
that
journey.”

The
company
said
the
unification
marks
the
beginning
of
a
broader
branding
strategy
that
is
expected
to
fully
launch
with
new
branding
and
messaging
in
early
2025.