Finance of America adds banking executive to its C-suite team

Before Finance of America, Rudman spent two years at USAA, where he served as head of deposits and retail payments. Prior to that, he was the head of digital banking and consumer payments at Keybank. Rudman also held various leadership positions at American Express for over 13 years.

“I am thrilled to join Finance of America as we focus on prioritizing people over products and experiences over transactions with a business model that aims to be refreshingly different in serving the needs of customers in the lending arena. I look forward to playing a role in the company’s ongoing commitment to build trust and create enduring lifelong relationships with its customers while empowering lasting financial progress through personalized, omnichannel experiences,” said Rudman.

“Jason will play a key role in helping Finance of America realize our long-term vision and maximize lifetime household value by building enduring multi-generational relationships with customers that improve their financial lives,” Cook added. “His previous work in helping companies build world-class experiences that enhance customer loyalty and retention while increasing enterprise value is second to none. I am extremely excited to welcome him to the Finance of America team.”

Early this month, Finance of America announced Cook’s plans to retire this year. The company has started looking for a new head, according to its release.