Clear Capital has big plans for CubiCasa floor plan tech

Integration

CubiCasa’s technology was pretty easy to integrate into Clear Capital because it had already become a customer, signing a commercial agreement back in 2020 where Clear Capital would embed the company’s product and technology into its mobile products and services.

Clear Capital ensured that CubiCasa would continue to operate independently after the acquisition.

“We wanted to avoid the typical mistake in M&A where you just force all this new process and change from the parent company directly onto the acquired company, just in the name of making things consistent,” Allen said. “We love this one special company and what they do, and we don’t want to kill it with new processes and change, so we’ve been really thoughtful about only introducing change where it makes sense but instead [are] focusing our efforts on investing in its growth.”

That has meant hiring more developers, for example.

Pre-acquisition, CubiCasa had more than 40 employees. That number is now at about 60 today, thanks to investment in machine learning experts, developers and other technology gurus. Many of the technology talent from Finland also remains on the team. Clear Capital, meanwhile, has added US marketing expertise to help expand CubiCasa’s reach.