Big Purple Dot CEO on multi-use mortgage marketing platform

“It’s no charge to anybody, and you can connect with your business partners, and allow that communication stream to happen per transaction and allow that funnel to come straight into your app,” she said.

Video texting, Davidoff added, is a tool that helps build stronger bonds with consumer, often through a 15-second video.

“Everyone uses it differently – but what we’ve seen is skyrocketing use, due to the fact that [communications] are not really face-to-face anymore,” Davidoff said. “That technology – we’ve seen it be very, very helpful and successful for our clients.”

The platform automates text and other messaging and other communications, but Big Purple Dot still wants clients and lenders to talk to each other, too.

1, 2, 3

Big Purple Dot connects to its clients in a “simple as 1, 2, 3” process according to Davidoff.