Best Super Bowl ad goes to Rocket’s Barbie-themed commercial

Rocket Mortgage – the official mortgage partner of the NFL – is back with another Super Bowl commercial win. This time, the lender worked with its sister company, Rocket Homes, to roll out a star-studded ad featuring Anna Kendrick and Barbie.

The mortgage and homebuying giant’s “Dream House with Anna Kendrick and Barbie” ad claimed the top spot on the 34th USA TODAY Ad Meter – a competition ranking commercials on a 10-point scale based on panelists’ opinions. According to USA TODAY, the 60-second spot was an eight-figure investment with ad rates of $6.5 million for 30 seconds.

“I had a lot of fun with Barbie and loved the idea of helping prospective home buyers land their very own dream house for my first-ever Super Bowl spot,” said Anna Kendrick. “Together, we showed what a difference it can make when you have the right partner to find and finance your home with Rocket.”