Association partnerships fuel RentSpree’s aggressive growth strategy

One partnership, through the California Association of Realtors, gives it access to a few hundred thousand agents and realtors that work with rentals. The company also works with the California Regional Multiple Listing Service, which is a multiple listing service for agents and landlords. Recently, RentSpree linked up with the Miami Association of Realtors, the nation’s largest local realtor association and RentSpree’s sixth partnership in Florida. With the deal, more than 60,000 real estate professionals can tap into RentSpree’s software platform.

The idea is that larger organizations can amplify RentSpree’s offerings, and landlords in the various groups can choose to opt in. According to Lucarelli, the opt in rate through certain partners is close to 40% – a level much higher than typical opt-in services. Lucarelli credits the high numbers with the decision to embed RentSpree into its various partners’ platforms and engineer that with easy-to-access APIs.

“It’s placed within a path and a routine that people are going on,” Lucarelli said. “It doesn’t require landlords to have to go on to our website to do it. They can stay within the platform that they’re working on – like a multiple listing service – and simply check a box and then keep going, and we will set up the entire thing for them.”

APIs and relationships

APIs are a key part of RentSpree’s platform, letting landlords join the service with minimal effort.

Once they’re in, RentSpree’s technology enables a soft credit inquiry for potential renters.