Are homebuying prospects finally improving in the US?

With
a
few
clicks
of
a
button,
borrowers
are
able
to
find
a
list
of
reputable
brokers
in
their
area
–
and
a
glut
of
five-star
Google
reviews
is
among
the
best
ways
for
brokers
to
differentiate
themselves
from
competitors.
While
asking
for
those
reviews
can
sometimes
be
an
awkward
step
in
the
mortgage
journey,
Michelle
Althea
Ho-Sang
(pictured,
top
right),
a
broker
with

C2
Financial
in
Coral
Springs,
FL,
said
it’s
now
second
nature
to
her.
“I
think
the
biggest
thing
is
just
asking,
making
it
a
part
of
the
process,
part
of
my
routine,”
she
told
MPA.

“I
really
try
to
build
a
great
relationship,
more
conversation.
It’s
not
a
transaction
for
me
–
it’s
another
family
on
the
other
side.
And
I
really
try
to
help
them
know
that,
and
I
take
down
some
of
their
[guards].
From
day
one,
I
kind
of
set
the
expectation
that
I’m
going
to
be
the
guide,
that
I’m
going
to
help
see
them
through,
and
so
it’s
really
easy
for
me
to
ask
[for
reviews]
at
the
end
because
we’ve
already
been
in
this
little
short-term
relationship
and
most
of
the
time
they’re
super
happy.”

Tech
advancements
set
to
continue
driving
progress
for
brokers

Acosta
said
learning
from
the
adage
of
doing
right
by
the
customer
is
the
best
way
for
brokers
to
prime
themselves
for
an
uptick
in
business
as
they
look
ahead.
The
broker
space
is
also
set
to
benefit,
he
added,
from
the
enormous
advancements
that
are
taking
place
in
technology
–
as
long
as
it
deploys
it
wisely.
“If
we
continue
to
do
the
right
thing
for
the
consumer,
there’s
no
limit
to
how
we
can
grow,”
he
said.

“And
the
second
part
is
just
evolving
[technology]…
I
think
that
we
have
to
stay
ahead
of
the
curve
so
we
can
make
sure
that
we’re
in
line
with
what
all
the
big
banks
are
doing
and
all
the
big
lenders.”

Technology
will
prove
a
key
focus
for
Ho-Sang
as
she
looks
ahead.
“I
think
it’s
a
really
exciting
time,”
she
said.
“Not
only
have
rates
come
down,
but

they’re
continuing
to
come
down.
I
think
just
the
technology
we
have
access
to
right
now,
we’ve
never
had
it
before:
things
like
AI…
just
being
able
to
provide
more
value,
do
things
quicker
and
more
efficiently
for
the
client.”