AIME CEO looks ahead

Also
fundamental
to
expanding
brokers’
reach
and
effectiveness,
according
to
Haddad,
is
“getting
out
of
the
weeds”:
having
processing
dialed
in
every
step
of
the
way,
freeing
up
valuable
time
to

speak
with
consumers
and
referral
partners
instead
of
getting
bogged
down
in
the
minutiae
of
other
tasks.
That,
too,
requires
a
frank
analysis
by
each
broker
of
their
current
systems.
“We
need
to
be
front-facing
and
allow
processing
to
take
care
of
it,”
Haddad
said,
“whether
it’s
third-party,
whether
it’s
PA
Plus,
whether
it’s
in-house
–
it
doesn’t
matter.
But
if
you
think
you
can
do
it
by
yourself,
you’re
mistaken.”

How
mortgage
professionals
can
become
better
brokers

Formerly
a
high-profile
executive
in
the
retail
space,
and
the
current
president
of
Next
Door
Lending,
Haddad
is
well
placed
to
assess
the
current
landscape
as
it
relates
to
mortgage
brokering.
He
said
rather
than
whittling
away
time
learning
systems
and
focusing
on
process,
brokers
should
be

homing
in
on
their
sales
approach:
how
to
acknowledge,
respond,
pivot
into
different
conversations
and
open
up
new
ones.

To
boost
their
market
share
in
the
US,
mortgage
brokers
should
focus
on
community
strength,
branding,
and
client
education.
Hunter
Bolling
of
Grow
Mortgage
emphasizes
the
value
of
staying
positive
and
supporting
each
other.

Read
more
here:

https://t.co/1dhVUA5zUj

—
Mortgage
Professional
America
Magazine
(@MPAMagazineUS)

October
3,
2024

While
many
people
recoil
at
the
thought
of
hearing
the
sound
of
their
own
voice,
he
said
listening
back
to
phone
calls
and
different
conversations
is
something
he’d
make
time
for
from
the
get-go
if
he
had
to
start
his
mortgage
career
again.
“You
should
add
that
to
your
repertoire
every
single
day,
and
you
should
want
to
know
how
you
sounded
on
the
call
previously,”
he
said.
“That’s
definitely
something
I
wish
I
would’ve
done
differently.”

What’s
next
for
AIME?

AIME
is
poised
to
continue
its
strong
progress
of
recent
years
in
2025,
with
a
rebrand
of
its
“Brokers
are
Better”
mantra
to
“Brokers
are
Best”
illustrating
its
renewed
commitment
to
the
broker
profession.

That
adjustment
has
been
accompanied
by
a
focus
on
live
calls
streaming
on
the
association’s
public
pages,
allowing
brokers
to
learn
from
high-performing
peers
about
the
best
way
to
handle
certain
types
of
query
and
glean
insights
into
retaining
customers
and
building
business.