Platform caters to Latino borrowers en español

Mortgage applications are packed with vast amounts of information with complex terminology, Davé noted. For LEP applicants in the early stages of the home buying journey, this process can be daunting and challenging, he added. To help lenders and borrowers overcome these challenges, Maxwell designed the Español translation feature with its in-house team of Hispanic American mortgage professionals to retain industry-specific context and nuance with a strengthened cultural context.

In addition, Maxwell recently launched Maxwell Private Label Origination to provide “mortgage-as-a-service” infrastructure to financial service providers, allowing credit unions, neobanks, and real estate agencies to enter the mortgage market. Currently Maxwell streamlines the entire mortgage process, from loan application to the secondary markets, for more than 300 small to midsize lenders across America, helping them to outperform the market by over 15%. For lenders looking to expand as the market contracts, and serve the burgeoning Hispanic American homebuyer segment, Maxwell’s Spanish translation feature will allow them to grow their market share by providing a welcoming borrower experience that lends cultural empathy to Hispanic Americans, particularly for LEP borrowers.

According to its corporate literature, the company, backed by a deep bench of industry expertise, provides offerings enabling lenders to stay ahead of the competition while improving their margins. A