How mortgage companies can compete against Super Bowl-sized rivals

Only the industry heavyweights can afford to run ads during the Super Bowl – a proposition costing upwards of $7 million per 30-second spot. Yet there are still ways to promote one’s business in decidedly more modest fashion to counter such titanic tactics, brokers told Mortgage Professional America.

MPA interviewed some of those gathered at Miami Beach, Fla. for the “Hall of AIME” event that took place Feb. 10-12, ahead of Super Bowl Sunday. Billed as a celebration of the broker channel, the gathering cast a spotlight on the industry’s elite leaders and the top originators in the mortgage wholesale industry.