Holding off on buying? Here’s why your clients are making a glaring mistake

Tristan
Kirk
(pictured),
CEO
and
managing
partner
of
Citadel
Mortgages
in
Canada
and
Simply
Approved
Mortgages
in
the
US,
is
acutely
aware
of
the
changes
shaping
the
mortgage
industry
in
North
America.
And,
when
asked
about
the
recent
growth
in
broker
market
share
in
the
US,
he
emphasized
the
need
for
stronger
connections
between
brokers
and
lenders,
alongside
attracting
a
younger
generation
into
the
brokerage
world.

“The
average
age
being
44
down
here
in
the
US,
it’s
pretty
old,”
Kirk
said.
“We
have
to
incorporate
some
younger
generations
because,
without
them,
we’re
not
going
to
be
able
to
grow.
The
US
market,
I
believe,
is
a
fantastic
one.
Using
tools
like
AI,
from
a
lender
point
of
view,
to
the
broker
so
they
get
answers
in
real
time
[is
important
here].” 

In
Canada,
where
Citadel
Mortgages
operates,
one
of
the
most
persistent
challenges
is
the
rate
game.
And,
as
interest
rates
fluctuate,
many
potential
buyers
are
waiting
on
the
sidelines,
hoping
for
lower
rates.
Kirk,
however,
believes
this
hesitance
can
backfire.